Who we build for
Every industry has its own search habits, rules, and deal-breakers. A hotel needs direct bookings; a county needs accessible PDFs; a dispensary needs a payment processor that won't drop it. Here's what we know about each.
Industries
- Small BusinessFast, local-first websites for owners who need calls and bookings, not just a nice look.
- E-Commerce brandsRetention, email, paid social, and conversion work for brands that already sell online.
- StartupsMarketing sites and MVPs for founders who need to launch, learn, and change course quickly.
- HospitalitySites for restaurants, hotels, rentals, and tours, with real menus, bookings, and fast mobile pages.
- WellnessSites for med spas, chiropractors, studios, and therapists, built around trust and online booking.
- EducationAccessible, enrollment-focused sites for private and charter schools, tutoring, and training.
- GovernmentWCAG-conformant sites for Florida cities, counties, and special districts under ADA Title II.
- Cannabis and high-riskSearch, local SEO, email, and owned channels for medical marijuana and high-risk businesses.
What changes from one industry to the next
The build is the same craft everywhere: fast pages, clear copy, structured data, and a phone number that works with one tap. What changes is what the site has to get right first.
Search habits differ. Restaurant and hotel customers search "near me" on a phone and want hours, a menu, or a booking link in seconds. Online brands compete on product searches against marketplaces. Residents looking for a county service want the right form, not a sales pitch.
So do the rules. Public agencies have accessibility requirements written into law. Google and Meta heavily restrict cannabis advertising, so search and email carry more of the load. Health and wellness businesses have to be careful about what they claim. Each industry page below covers what we plan for, and which services usually matter most.
Don't see your industry?
These are the industries we write about, not the only ones we work with. Tell us about yours.
Your note goes straight to Chris Williams, who does the work and replies within 24 hours.