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Ultraviolet Lab

St. Petersburg web design that gets you found.

We’re a St. Petersburg web design agency: design, development, and search as one job for businesses across Tampa Bay. Every site we build is planned around how your customers search, so the one that looks right is also the one they find.

Search is decided before the first pixel

Most sites are designed by one team and handed to another to “do the SEO” later. By then the decisions that matter most are already baked in. We make them together, at the start.

Which pages exist
The usual way: Whatever the template came with: Home, About, Services, Contact.
Built to rank: A page for each service, each city you serve, and each question customers search, mapped before design starts.
Titles and headings
The usual way: Typed by whoever builds the page, often the business name on every tab.
Built to rank: Written against a keyword map, one search intent per page, in plain language a person would click.
Speed
The usual way: Fixed after launch with caching plugins, if anyone checks.
Built to rank: Budgeted before design: image sizes, fonts, and scripts chosen to keep a phone load fast.
Structured data
The usual way: Left out, or pasted in by a plugin that guesses.
Built to rank: Generated from the same business facts as your footer, so Google and customers read the same thing.
Moving from the old site
The usual way: Old URLs break and the rankings they earned go with them.
Built to rank: Every old URL mapped to its new home with a permanent redirect before the switch.

This page, measured

There are no case studies here yet, so check the work in front of you. These numbers come from your own browser, for this page, on this visit. Run any competitor through PageSpeed Insights and compare.

Main content on screenLargest contentful paint, the speed number Google reports
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Finished loadingEverything, down to the last file
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Page weightWhat your device downloaded, compressed
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Files requestedFonts, scripts, styles, and the page itself
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Search markup on this page
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Four services, one build

All services

Based in St. Pete, working across the bay

No storefront and no waiting room. We work from St. Petersburg with businesses in Pinellas and Hillsborough, over calls and shared documents that keep everyone looking at the same thing.

How a project runs

  1. Map

    We look at how your customers search, what your competitors rank for, and what your current site already earns. Out of that comes the page list and the keyword map.

  2. Design

    Layouts and copy are written for those pages, at phone size first. You see real content in the designs, not placeholder Latin.

  3. Build

    Fast, accessible code, structured data, redirects from the old site, and analytics that count calls and forms, not just visits.

  4. Launch and measure

    We submit the sitemap, watch Search Console for errors, and report on leads. Then we keep improving what the numbers point to.

Field notes

  • · 7 min read

    Business Website Hurricane Prep: Tampa Bay Checklist

  • · 8 min read

    Location Pages SEO: Rank Without Doorway Pages

  • · 8 min read

    Google Business Profile for Service Area Businesses

Questions we hear

Do you only work with businesses in St. Petersburg?

No. We're based in St. Petersburg and work with businesses across Tampa Bay, including Tampa and Clearwater. Calls, screen shares, and shared documents keep projects moving wherever you are on either side of the bay.

What does "built to rank from day one" actually mean?

It means the decisions that decide search visibility (which pages exist, what each one targets, how fast it loads, what structured data it carries, and how old URLs redirect) are made while the site is being planned and built, not handed to a marketing vendor afterward. The design and the SEO are the same project.

Can you redesign my site without losing my Google rankings?

That is the main risk in any redesign, and it is manageable. Before launch we inventory every URL your current site has, map each one to its new page with a permanent redirect, and carry over the titles and content that already earn traffic. After launch we watch Search Console for crawl errors and fix them quickly.

How much does a website cost?

It depends on the number of pages, the content you have, integrations like booking or e-commerce, and how much writing you need from us. We don't publish a price list because two "five-page sites" can be very different jobs. Tell us about the project and we'll explain what will drive the cost of yours, then follow up with a written estimate.

Do you work on sites you didn't build?

Yes. Plenty of our digital marketing work starts on an existing site. We begin with an audit of what Google sees today, fix the technical problems that block ranking, and tell you plainly if a rebuild would be cheaper than patching.

Let's look at your site together.

Tell us about your business and send the link to your current site. We'll look at it the way a search engine does and tell you what is helping, what is in the way, and what it would take to fix.

Your note goes straight to Chris Williams, who does the work and replies within 24 hours.